Hiroshi Yamauchi, the Japanese businessman credited with transforming Nintendo into a world-leading video games company, has died aged 85.
Mr Yamauchi ran the firm for 53 years, and was its second-largest shareholder at the time of his death
Mr Yamauchi ran the company from 1949 until 2002, aka in gamers eyes, The Good years.
Mr Yamauchi took over at Nintendo after his grandfather suffered a stroke. After several years developing the firm’s existing trading card business, Mr Yamauchi turned to electronic entertainment.
He utilised the work of legendary games designer Shigeru Miyamoto, who had made Donkey Kong, as a way of breaking into the US arcade game market.
Mr Yamauchi stood down as president in 2002, taking a place on the firm’s board of directors. In 2005, he left the company entirely.
Since his departure, Nintendo has gone on to produce the hugely successful Wii console, but has floundered in the past 12 months due to disappointing sales of its latest effort, the Wii U.