East Midlands business bosses can find out how social media can help their company grow and expand.

Local recruitment firm, Macildowie is joining forces with Loughborough University, to offer companies in the town the chance to find out how using LinkedIn can generate sales leads, revenue growth and therefore profits.

The ‘How to use LinkedIn Commercially’ breakfast event will be held at The Thistle Hotel, East Midlands Airport on 12 July.

James Taylor, director of recruitment firm Macildowie, will be leading the presentation giving an insight into how to utilise social media technology to expand you network of contacts for the good of their business.

James Taylor commented:

“I would challenge anyone to find me a company owner that isn’t interested in using a free service that has the ability to drive top line sales. Professional networking websites, such as LinkedIn, can open up a wealth of business contacts that would not necessarily be approachable, or contactable, under normal circumstances.

“These contacts can be utilised in a number of ways to improve your business and make you more money, from expanding supply chains to recruiting new staff, a business can be developed from a wider pool of talent through a solid social media strategy.”

Catherine Allford, business development manager at Loughborough University, added:

“This is one of a series of support events that Loughborough University is running as part of its on-going commitment to work with smaller, regional companies.

“Most companies are well aware that they could be using social media to help drive sales, although few realise the full extent of the impact that these resources can have. This workshop will provide business owners with the practical, hands-on advice they need to maximise on-line presence and improve their bottom line.”

To register your interest in the seminar, contact Catherine Allford at c.allford@lboro.ac.uk.

For more information on Macildowie, visit www.macildowie.com.