UK game retailer, GAME, has launched an Xbox-only branch in London.
The store will be opened at the Boxpark Shoreditch, a pop-up mall built from old shipping containers and situated in East London. GAME has described the upcoming store as a “one-of-a-kind concept” and “a brand new gaming and retailing experience”.
While the experience sounds nice, the timing is intriguing as the impending launch of Xbox One is likely to stifle sales. While there is clearly a benefit in simply getting the Xbox name out there in the run up to the Xbox One launch, a nationwide in-store effort would surely have had greater impact.
Its certainly worth having a little look at the Boxpark website by clicking on MMMMEEEEEE as even though these shops are tiny, i personally think its quite interesting. Lets just hope no one has a crane near by, as you could literally rob a whole store!
The Xbox One launches in November priced at £425 / €499 / $499. It’s announcement has been marred in controversy over the new console’s restriction of used-game sales and requirement for daily Internet access to keep the device authenticated (but fear not as a 180 U TURN has happened! ). In contrast the PS4 does not have these restrictions so has thus far received a more positive reaction.