Nottingham-based eyepods is through to the voting stages of Pitch it to Michon, a national competition where start-up businesses can pitch to win marketing support worth up to £15,000.

To celebrate 30 years in business, Nottingham based creative agency, Michon, opened up a nationwide competition to find the best new business ideas and talent. Having narrowed down the field to a lucky six, the finalists, including Eyepods, must now put together a video pitch that will be published online for the public to vote on.

With the help of University of Nottingham and the Growth100 programme, Michael McKinney has developed a range of stylish eyewear with a unique case called eyepods, that are lightweight made from recycled material right here in the UK and can be opened with just one hand. He’s about to launch eyepods first product to market this year and has several exciting new products in development.

Commenting on reaching the final six, Michael McKinney, the founder of eyepods said:

“It’s great news! I’m absolutely delighted to have been selected to pitch my business to Michon and relish the opportunity to work with such talented and creative people.

“Starting a business and developing such a unique range of products is difficult at the best of times, so in the midst of such a tough economic climate the chance to win marketing and design support from a company with so much experience is like gold dust.

“With Michon’s help we can grow eyepods from a great brand into a global brand”.

The public will vote one entrant through to the final and the judging panel at Michon will vote another two through to the final three. The winner of the final will get marketing and design support to suit their needs which could include everything from brand design and development to website build, photography and web marketing.

Jeff Michon, managing director at Michon added:

“The standard of entries was really high so the six finalists have done brilliantly to stand out from the crowd and put themselves within touching distance of being our winner.

“I am looking forward to the next stage, meeting the entrants in person and seeing the video pitches. These pitches will help us narrow the competition down further to find a business we truly believe in and that we’re inspired to work with over the coming months and hopefully into the future.”

For more information and to vote for your favourite entry, visit